What If I Told You Facebook Might Be The #1 Referrer to Higher Ed Websites?
Colleges are committed to social media. Students report that campuses are using social media to help them connect with each other and student organizations, to provide information about education...
View ArticleSocial Media Beyond EDU
Colleges and universities are becoming increasingly sophisticated in their use of social media. We’re more strategic, creative, and better at integrating social into various campaigns than we have...
View ArticleGetting Started with Big Data
For decades, Advancement shops have served their institutions well by extracting maximum value from a very limited set of data. We have worked effectively with data points related to the student...
View ArticleWeb Forms for More Student Engagement
Today we are joined by Chris Lucas, Vice President of Marketing at Formstack, to discuss key findings from the company’s new Form Conversion Report. The report features data from 400,000+ online form...
View ArticleFive Unique Data Fields For Admissions Marketing and Tracking
Monday, December 8, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive On this episode, members of the recruitment offices at Saint Joseph’s University...
View ArticleMetrics Reporting Made Simple
Digital marketing professionals are responsible crafting effective audience-centric campaigns. These campaigns are complex, including email, website, social media, search and constituent data. You...
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How not to measure alumni engagement
Measuring alumni relations is much like trying to quantify feelings — awkward at best, implausible at worst. So, how do we go about doing this seemingly impossible task? The first thing we have to...
View ArticleTop Higher Ed Live Podcasts of 2016
Every episode of Higher Ed Live is available for free on-demand in our archives. Watch recordings of the live broadcasts or download the podcast to catch up on your favorite Higher Ed Live topics. This...
View Article4 ways that assessment improves student learning
Student assessment is often seen as a bureaucratic, paper-pushing process driven by politics that can be antithetical to student learning. While such opinions may have some grounding, they are largely...
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Best Practices for Designing Qualitative Higher Ed Research
Qualitative research can yield powerful stories and insights about your constituents’ experiences, perceptions, and feelings about your institution. Unlike quantitative research (such as survey data),...
View ArticleFour ways to improve your email strategy
Is email over? I agree with Andrew Gossen’s emphatic NO in the recent Higher Ed Live episode on email insights for decision-making. Email remains at the heart of our communications operation at...
View Article7 Steps to a Successful Email Marketing Plan
Investing time into outlining and understanding your email marketing strategy is critical to the success of any campaign. When done correctly, an effective email marketing plan will not only engage...
View ArticleCan’t-Miss UX Tip: Site Search for Higher Ed
Google and Amazon have gotten something right. These digital giants make UX a top priority. They have teams dedicated to streamlining the customer journey and connecting people with relevant search...
View ArticleTop Five Analytics to Review Every Day
Google Analytics offers web teams a wealth of information, so much that it’s sometimes hard to know where to begin. Even experienced analytics users get lost in the data, treading down paths that look...
View ArticleBuilding a Data-Driven Team in Higher Ed
Reporting can be challenging. Digging up all the data you need can feel overwhelming, not to mention the effort to share your numbers. But is it worth it? We emphatically say: yes! 1. Use numbers to...
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